Are you executing a Hispanic initiative or a disciplined Hispanic customer acquisition strategy?

One-off Hispanic initiatives aren't very effective. To generate sustainable results from your Hispanic marketing investments, you'll need an acquisition marketing strategy that provides a steady stream of new Hispanic customers.

Integra designs communication strategies for the long haul that are carefully focused to the customer needs, attitudes, and behaviors that drive consumer responsiveness to acquisition marketing offers and messaging. We are uniquely experienced in the area of Hispanic direct response marketing and have executed disciplined multi-channel programs on the behalf of leading Fortune 100 companies. Different from generalized providers of Hispanic advertising, Integra is singularly focused on traditional and interactive Hispanic direct response.

Services:

• Integrated Hispanic direct response programs executed in DRTV, email, SEM, e-newsletter, website, direct mail, and telemarketing media
• Disciplined direct response testing of:
  • Creative
  • Offer
  • Channel
  • List
  • Contact Strategy
• Analysis & strategy refinement